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What's The Purpose Of A Website in 2021?


What is a website for?


Outside of being your digital storefront, a website provides you and your consumers with so many different benefits and opportunities:

  • Advertise your business on the internet

  • Get in touch and acquire new customers

  • Loyalty to existing customers

  • Keep customers updated on new products/services

  • Advertise and sell your products/services

  • Create promotions of products/services

  • Communicate and interact with your customers

  • Provide assistance and support to your customers

  • Publish your customers’ opinions

  • Increase popularity and confidence in your business

Advantages of having an effective website

The Internet offers a sea full of ​​opportunities, every day millions of people search for products or services they're interested in procuring. The internet and a strong website allow these individuals to find you, as opposed to your competitors.


The web provides tools to advertise your business in more effective and less expensive ways, compared to traditional advertising channels such as TV, radio, newspapers, magazines, etc. You can reach the people who are interested in your products/services, without territorial limits.



Some concrete examples to clarify ideas

The numbers that we will list are not the result of fantasy but are real Google data that you can verify for free using the tool: Google Keywords Planner


If you were the owner of a restaurant in Miami you should know that the keywords: “Miami restaurants” are searched on average between 1,000 and 17,000 times a month. This means that if you had a site, well-positioned on Google, you could have between 1,000 and 17,000 potential new customers every month.


The numbers are more or less the same even if we are looking for a different type of business! This indicates that even artisans, who perhaps think they have nothing in common with the web, can greatly benefit from having a well-positioned website.

Why create a website

Basically, a site can be useful both for an activity being opened and for an already consolidated activity. In the first case, it can allow you to advertise the new business fairly quickly and inexpensively. In the second case, it can give you the opportunity to acquire new customers, through a new channel, even if thus far you've only worked with local customers.

If you already have a website, which is not giving you the desired results, we can carry out a free analysis, to understand what is wrong and what improvements can be made. Unfortunately, it is not always possible to improve an existing site, if there are too many changes to make, the fastest, most effective, and least expensive solution the majority of the time is to create a new updated, eye-catching, low bounce (meaning: people don't leave it quick) website.



Why choose us as your web agency

5 good reasons to choose us:

  • We create your site based on your specific needs and available budget

  • We provide you with a product with the best quality/price ratio

  • We follow you and deal with you before, during, and after the creation of the site

  • We constantly update you on trends applicable to you and your website

  • We provide you with more than 15 years of experience in the IT sector

  • We design your website according to the: Google Webmaster Instructions

  • We're 2021 Google, Hubspot, and Edge Certifed

Our sites respect Google’s rules and are made with attention to usability and quality. As proof of what we are saying, we obtained the Google Certificate on digital skills, Ads, and much more.


We can offer you a local positioning service for which you can check for yourself that the keywords actually have a good number of monthly searches.


We understand that it is difficult to trust strangers, especially when it comes to entrusting them with money. That’s why we offer you a free feasibility analysis service for your project and we take charge of the work only when we believe we can meet your needs.

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