Influencer Marketing in 2022
Influencer marketing has become one of the most common marketing tactics over the past few years, with 92% of marketers using it in some capacity and 81% of businesses turning to influencers to help sell their products. This trend shows no signs of slowing down in the near future; influencer marketing will evolve from a trend to a common marketing tactic in 2022, with many businesses looking to work with micro-influencers who have niche audiences and can provide them with data-driven results as opposed to larger-scale influencers whose followers are less likely to engage with sponsored content.
What is Influencer marketing?
Influencer marketing is a strategy used by businesses to build brand awareness and drive sales. Businesses collaborate with influential bloggers, journalists, and other social media personalities to create content on their behalf. This form of marketing enables companies to grow their brands while creating authentic relationships with potential customers.
Influencer Marketing the number one trend of 2022
Deloitte is forecasting consumer spending to grow as much as 8.1% in 2022. With over 7.9 billion people on earth and social media user numbers expected to top 4.5 billion by 2022, it is no surprise that influencers are becoming increasingly important to brands looking to engage with consumers. Influencers are trusted sources of advice and as such can have a significant influence on a brand’s success or failure. Don't underestimate the power of the influencer.
How people feel about influencers today
As eMarketer predicts, by 2021, 83 percent of marketers are expected to use influencers as part of their strategy. This means that while influencer marketing is a strong trend today, it will be an established tactic across all industries by 2022. And these people won’t just be using influencers to sell products; they’ll also be using them for outreach, customer service, and lead generation.
Finding the right influencer for you
Influencers can help you reach your target audience or target demographic. Their followers see them as peers, which is why they feel engaged with influencers when they see their work on social media. Today, it’s easier than ever to find potential influencers based on gender, age, location and other metrics. As you search for potential candidates, pay close attention to engagement rates rather than follower counts; authentic engagement means your influencer has a higher chance of driving sales or encouraging behavior change.
Future of influencer marketing
A year from now, social media’s impact on influencing consumers will be more pronounced than ever. Three of the four main ways consumers interact with businesses and brands are through social channels; therefore, it’s imperative for marketers to figure out how to tap into these venues as influencers. Take Instagram and Facebook, for example: Research shows that Facebook has already passed Google as a source of referrals to e-commerce sites—and even though Instagram is still growing its ad platform, last year Forbes reported that sponsored posts were increasing at a faster rate than Facebook ads. It's not too early to start thinking about an influencer marketing strategy—not just if you're using an emerging platform but if you're using any platforms for your business.
Influencer marketing is growing rapidly and will continue to become more effective as companies discover influencers with specialized audiences. In 10 years, we’ll see a greater focus on specialized influencers over-generalized ones, but no one type of influencer will dominate. Rather, each business and industry will have its own go-to influencers that fit their brand perfectly.
Whether a business looking to take advantage of this growing tactic before it gets more costly or an aspiring influencer looking to work with serious companies, our experts here at Promotonics Marketing Agency can help. Contact us for more information today!