The landscape of marketing trends has changed dramatically since the outbreak of COVID-19. We now shop online, chat online, date, and celebrate each event with help of Zoom.
Quality content of the platforms is what helps us to find what we’re looking for. Relevant information about products, news, or updates on the topic.
With the increase in digital consumption, it’s vital to understand ways to improve the content of your website. Being on top of search results, getting creative and engaging, staying relevant, and providing consumers with an enjoyable experience on your platform has never been more important.
How to Improve Website Content
The narrative that you create with the content of a website has one purpose. Influence and direct user flow in the way to achieve the goals of the website. The CR (conversion rate) can be different provided: purchases data, blog/article reading times, amount of likes, and shares.
Here are the types of content you need to improve to achieve these goals:
Text Content
A proven way to improve text content is to learn the SEO rules.
Here are some updates of 2021 that will help you to get a good rank on the search engines:
Unique and humane content. Create high-quality texts and with external and internal links.
Link authority matters (quantity and quality of backlinks). Connect your text with videos, quotes to the other authority resources;<
Mention thematic reputation. Make sure your texts are relevant to the website materials.
Object lighting (subject expertise). Find your angle and add something new to the lightning of the topic to make the text noticeable for the Google AI.
User engagement is critical. The more shares and likes you get, the better reach you will get.
Graphic Content
Illustrations and videos make your platform more attractive to users.
Here is our list of improvements for your website in 2021:
Trend Watching
Trend watching is crucial to create relevant and modern content.
3D illustration
Skeuomorphism and metamorphism
Brutalism, minimalism, and clarity
VR
These are going to be the custom design trends in 2021.
Graphic content SEO Optimization
If you think that you can optimize text only with SEO, you are wrong. Do it with the links to the graphic content of your website. That’ll let users find relevant information: graphics, infographics, videos.
Compress files
Collect backlinks
Video
Videos are what get the highest engagement among all the types of content.
Make sure the videos on your website are:
SEO optimized
Have an appropriate length
Modern and juicy. Use motion design in your video
Relevant to the topic of the page
Has and expertise and engagement
For the highest results see video production experts
UI/UX and Usability
User experience and user interface improvement is the key to the hearts of the users.
Adaptive design is what you need for your website to be ranked highly by Google. It’s simple, the faster your page uploads, the higher rank get a website.
Make the technical audit of your website: Reduce the length of CSS and JavaScript, cache pages.
Create a responsive mobile version of the website to fit in all the formats of the gadgets.
Use Google optimize to reduce the bounce rate.
Here you can find a full list of 2021 Google updates on SEO:
safe browsing
HTTPS
Mobile friendly
First input delay
Summary
Probably the most significant piece of advice we can share is that you must watch the E-A-T of the content of your website. Expertise, Authority, and Trustworthy are the 3P’s of Google search. Stress on the local optimization, quality of the content, and don’t forget to add links to the informational sources.
Save Time, have your site optimized for maximum exposure and ROI by the experts here at Promotonics Marketing Agency. We direct the light to where it belongs, ON YOU!