With your timeline filled with consistent web designers, agencies, and opiniated individuals posting blogs, articles, their personal opinions, etc. Things can get congested & confusing at times. Who's information to trust? Well, fear not we have compiled some interesting and carefully selected website design statistics you need to know to succeed in 2020 and beyond.
1. Design has a 75% influence on a website’s credibility.
(Source: Web FX)
Web design stats for 2020 indicate that many customers are skeptical about a website with poor design. Website design is so robust that customers can conclude on a business’s legitimacy just by glancing over its website.
Neglect = Loss of Clientel
2. Websites that load slowly lead to a $2.6 billion loss in revenue every year.
(Source: Web FX)
Take it or leave it – people are generally impatient. According to website design industry stats for 2020, customers take just 15 seconds to decide about a purchase. This means that a slow-loading website will affect this decision negatively, thereby reducing the number of new customers.
3. Users spend an average of 5.94 seconds looking at a website’s main image.
(Source: SWEOR)
To make a lasting impression on a customer, a company’s website needs to have a beautiful, simple, yet well-detailed main image/video that communicates the brand effectively at just one glance with the right kind of call to action.
Visuals Do Matter! Don't let anyone tell you different. If they do, well the stats and overwhelming amount of evidence is on your side.
Agencys that tell you a visual site is'nt needed = uninformed, lacking in creative means, and too not be trusted.
4. 88% of online consumers will not return to a website following a bad experience.
(Source: SWEOR)
An unattractive website, at first sight, is bad business.
Website facts for 2020 show that even for well-designed websites, only a very few visitors are patient enough to give their content a chance.
Try Videos on your site for a powerful boost (4k,HD, Professional quality only!)
5. 74% of users will likely return to mobile-friendly websites.
(Source: Web FX)
According to mobile-friendly website statistics, users prefer websites that are easily accessible on mobile devices. Reports show that as of April 2019, about 4.2 billion of the 4.57 billion active users of the internet use their mobiles. What’s more, 57% of internet users claim that they cannot recommend a business with a website that’s not mobile-friendly to anyone.
6. On average, users spend 5.59 seconds on a website’s written content.
(Source: SWEOR)
This is just enough to convey a brand’s positive image. Web design facts for 2020 show that revealing content in a step-by-step approach is more effective than flooding people with content. A step-by-step approach means that the user can find more useful material by exploring more of the website if need be.
7. Pages with videos keep users on them for 88% longer.
(Source: Web FX)
Videos have been proven to get people’s attention better than images and texts. Animated videos are viral among both users and designers because of their attractiveness and liveliness. Overall, videos increase the engagement of customers with a website page and can influence purchasing decisions.
8. 85% of shoppers say that color is a primary factor that affects their purchasing decisions.
(Source: Crazy Egg)
Reports go further to tell us that 66% of customers claim that they won’t buy products that do not come in their color of interest. People are naturally sentimental about colors. It is, therefore, essential that a website has the perfect colors to suit different images on a page.
General Website Design Statistics
Representation is super important when discussing website design.
Here are the most important 2018 to 2020 website design facts you need to be aware of.
9. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
(Source: Blue Corona)
That’s almost half of all users!
Your website will reflect the impact on your target audience. It is the image you project for all to see. People will know you through it and will judge your company by the quality of your website.
10. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their device.
(Source: Ironpaper)
Now that’s good news!
There are so many reasons to invest in your website. And now you have added one more in your basket of muffins – content formatting that looks good on every device will be highly appreciated by 80% of users.
Told you – good news!
11. 85% of customers trust online reviews as much as personal recommendations.
(Source: Web Alive)
Translation – reviews possess a great power to persuade people about product quality.
Everybody consults ratings and reviews before investing money. The opportunities here are countless.
A good reputation comes with good reviews!
12. 68% of the companies that developed a mobile-first website saw a rise in sales.
(Source: SAG ipl)
Google enabled mobile-first indexing in 2016.
The virtual “lives” of websites have never been the same since. Those that are prepared and quick to adapt, receive the high honors of the day.
Every day, with every search.
We will talk more about responsive design in a moment.
13. There are over 200 million active websites on the internet.
(Source: Brandongaille)
And 33.5% of all active sites worldwide are running on WordPress.
Speaking of website builders:
14. Do-it-yourself platforms for web development in the cloud are currently worth $24 billion in the US. They also experience a 4.9% annual growth.
(Source: Ibis World)
Website builder platforms are a great way to start afresh. You can invest your personal time and save some money. Prices vary greatly depending on certain features, though everyone can have a great website for their budget.
15. 62% of companies increased their sales by designing responsive mobile platforms for their websites.
(Source: SAG ipl)
Google evaluates the quality of your responsive design before deciding where to rank your website. It is one of the most important web development elements on your to-do list.
16. In 2019, 57% of website traffic came from mobile.
(Source: Digital 2019, Statista)
In 2019 web designers give priority to mobile optimization. This is what enables mobile marketing as well. Mobile ads accounted for 63% of all digital ad revenue in 2018.
According to responsive website statistics:
17. 68% of companies which developed a mobile-friendly website design experienced an increase in sales.
(Source: SAG ipl)
Google’s algorithms greatly prefer to rank responsive pages in the top 10 of results. What’s curious is that it doesn’t matter what device you use to get the search. Even if you are using a desktop, the results will be the same – mobile-friendly.
Fun fact:
Mobile was responsible for 92% of Facebook’s revenue for 2018.
If the website lacks mobile optimization, you need it a.s.a.p.
18. 73% of companies are investing in design to differentiate their brands.
(Source: Blue Corona)
Personalization is a must. If you wish to be unique and attract a vast audience, pay attention to the importance of website design, and create your own personal miracle.
19. 94% of people say bad design is the main reason they don’t trust certain websites.
(Source: Social Media Today)
Fair enough. Pretty things have always attracted lots of people. It’s only natural.
20. 85% of users trust online reviews as if they were personal recommendations.
(Source: Web Alive)
It is a great idea to include customers’ opinions on your homepage. That way you will brag with the excellent quality of your product or service, and you will attract even more attention to it.
Two birds with one stone.
21. 36% of website visitors click on your logo to reach your homepage from other pages.
(Source: Web Alive)
Everything that has to do with a website development deserves our attention. According to the convention, the company’s logo goes at the top left corner – that’s where your visitors will look for it. No detail is small enough.
22. 82% of customers trust a company after reading customer content.
(Source: SAG ipl)
People almost always need a second opinion before making a purchase. Nowadays they use their smartphones to search for items and best prices, even while shopping in a physical store! Conducting research before purchasing has become a modern necessity.
23. Google has indicated that website speed is one of the signals used by its algorithms to rank pages.
(Source: MOZ)
Speeding up our websites is especially important! Faster sites make users happy.
If you are a website owner, here are a couple of free tools to help you analyze speed:
· Page Speed – here you can analyze and optimize your website speed.
· Web Page Test – a different platform with the same goal – some users prefer this.
· Yslow – this is a Yahoo web page analyzer that can help with suggestions for improving your website’s performance.
If there isn’t any particular problem, but your website is slow you might consider changing your hosting provider or website building platform or feel free to give us a ring for a free consultion and analysis.
24. 47% of people expect websites to load in 2 seconds or less.
(Source: Blue Corona)
The more time it takes to load a website – the higher its bounce rate.
A website that loads in less than 2 seconds is a winner. And users are going to show their appreciation, as you’ll see.
Fun Fact:
The human attention span is shorter than that of a goldfish. In 2000, the average human attention span was 12 seconds. Then, smartphones came along. And guess what? In 2015 the average human attention span has dropped to 8.5 seconds. The hilarious thing is that a goldfish has an attention span of 9 seconds. Oh, well.
25. Your website has 10 or fewer seconds to leave an impression on users.
(Source: RED)
Indeed. If you think about it, even that sounds a bit too long. Sometimes we just click on a website, our brain scans the design, and then we leave.
I am sure you have had that experience…
Click and leave.
Yet another reason unique, visual, out of the box design matters.
26. Cutting down your website load speed from 8 to 2 seconds can boost your conversion rate by up to 74%.
(Source: SAG ipl)
There it is, as clear as day – the faster your website loads, the more customers you’ll have.
27. 38% of users will not visit your website again if the pictures are not loading, the content is too long, and it takes too much time to load.
(Source: Web Alive)
People will love your website if your website loads quickly and your content is HD/4k or just differnt (avoid stock photos). So long as the content load time is quick!
28. 94% of all small business websites will be mobile-friendly in 2021.
(Source: Clutch)
With responsive design, a website can appear on all devices the way you intended. It is a win-win situation. The users get a great experience, and you get to increase your profits and help more people.
29. 94% of people judge websites on responsive design.
(Source: Infront Webworks)
In 2020 a responsive website means a responsible business!
You simply can’t go without it. Paradoxically, If you are then imagine what you can do with a proper site.
30. When you switch to a video background, there is a 138% improvement in conversion rate.
(Source: Website Builder Expert)
Regardless of the type of business your website promotes, you can’t go wrong with a video background, CSS3 Animation, ect.
31. 78% of shoppers want e-commerce sites to include more images on their product pages.
(Source: Hootsuite)
We're a visual species. We want to see what you're offering. The higher quality image the better.
32. Go Green
(Source: Hootsuite)
(No, I’m not saying you should recycle your website!)
It is a web design fact, that blue and green are the colors people associate with success.
Think GOOGLE red, yellow, blue, green, white.
33. 57% of people associate the color blue with success.
(Source: BrandonGaille)
Not surprising. Just visualize the home pages of:
· WordPress
· Drupal
· VKontakte
All blue…
According to statistics, men and women have a different opinion about the least successful colors. Men dislike purple, women, in general, respond negatively to orange.
Bottom line, if you need your website to look successful – go with blue or green and stay away from orange and purple…
34. 98% of all internet users in China are mobile.
(Source: Forbes)
Now those guys’ websites should really be mobile-friendly!
Different cultures have different expectations when it comes to design. It pays to know your target audience and to provide the experience your visitors are looking for.
Old But Gold
Last but not least, let’s talk internet age.
Some of the world’s most popular websites were founded more than 10 years ago.
Let’s look at the timeline here:
· YouTube – launched on February 14, 2005 – 14 years old
· Gmail – launched on April 1, 2004 – 15 years old
· Facebook – launched on February 5, 2004 – 15 years old
· Wikipedia – launched on January 15, 2001 – 18 years old
· Google – launched on September 4, 1998 – 20 years old
· Amazon – launched on July 5, 1994 – 24 years old
· IMDB – launched on October 17, 1990 – 28 years old
That last one surprised me too. Well, now we know!
Summing It Up
There are certain ingredients you need to have if you want an awesome website that will give users a great experience.
It’s safe to say that if you invest in mobile optimization, fast website speed, an engaging video background, and high-quality pictures, with the right brand color scheme – you’ll be on the right side of success.
Website design industry statistics give us a roadmap to create a more powerful online presence. This inevitably translates into more sales and greater success in business. And that's what we're all about here at Promotonics Marketing Agency!